Privacy Policy

Ethnified is a marketplace for unique products. 
Protecting your privacy is important to us. We collect and use all data only in accordance with legal requirements. 
This data protection statement tells you how we collect, process and use your personal data. The data protection statement also contains information on the content and scope of any agreement you give us pertaining to Ethnified’s use of your personal data. The data protection statement is to be considered an addition to the General Terms and Conditions of Ethnified GmbH. 

1. Responsible body, area of application 
The responsible body is 

Ethnified (hereinafter also referred to as “Ethnified” or “we”/“us”), 
300 media Ltd
52 New Lawrence House
2 Shawheath Close
M15 4TL

You can find more information about us in the Imprint. If you have any queries about data protection, you can contact us via email at 

This data protection statement describes the collection and use of personal data when you visit and use the services offered by Ethnified. It also applies to complementary offerings by Ethnified (e.g. use of the Ethnified app, purchase of goods or vouchers sold by Ethnified, games or competitions). For special areas or services (e.g. featured items, communities, groups) additional data protection information can be found in the FAQs in question or under the heading “Questions and answers”, as well as in the explanations or conditions attached to the service in question. By agreeing to this data protection statement, you declare that you agree that Ethnified may use your data accordingly. 

In addition, the data protection conditions of external services or social networks (e.g. facebook, Google+, Pinterest, Twitter) that you can use while visiting Ethnified apply. 

2. Collection and Use of Data Without Registration 
You can use Ethnified without providing us with personal data. When you access our websites, communication-related details (e.g. IP address) or usage-related details (e.g. content viewed) are generated automatically by technical means to ensure that you can use the content as you wish. This data is stored and used by us without a specific personal link (e.g. by anonymisation of the IP address) in order to obtain technical or statistical information for troubleshooting or to improve our website, or for research and analysis purposes. 

3. Use of Personal Data when Using Ethnified 
DIn order to be able to offer you our services, we need various types of data: 
When you register, we collect your basic data (member name, first name, and surname, email address, password). Your member name allows you to use a pseudonym when dealing with third parties through our Internet platform. Once you decide to place an order with Ethnified, we will also collect your invoice address and delivery address. If you would like to sell products via Ethnified, we will also collect your full address, your shop and company name, your seller status (commercial or private), your T&Cs (including information on the right of withdrawal, etc., where applicable) and Imprint, as well as your bank details and other payment information. 
For individual offers on Ethnified, the appropriate usage and transaction data will be collected (buying, selling, offers and content). 
Furthermore, registered members can voluntarily supply optional data (e.g. shop description, “About me” profile description, personal interests or preferences, photos (e.g. profile picture), date of birth and other biographical data, settings for notifications or newsletters, recommended or wishlist products, messages, guestbook or blog entries, forum posts, ratings, comments, answers to surveys, etc.). Please note that the data that you add under “About me” on your profile can be viewed by other members and visitors. For example, you can embed an RSS feed or display your facebook feed. You can change or remove this voluntary information at any time. All data you enter for the purposes of advertising your goods or services are naturally visible to other members and visitors to the site. 
We use your personal details (basic data, usage and transaction data, optional data) for Ethnified to provide you and other members with a marketplace for great products and a community to exchange ideas and get inspiration. For this reason, we use your personal data to, among other things: 


  • find out who you and other members are,

  • provide and personalize the services you use, e.g. to allow you to conclude a contract via Ethnified, to allow payments (e.g. with PayPal), to calculate or debit fees, to order and redeem Ethnified vouchers, to use the rating system, to answer your queries or to inform you about specific events,

  • to give you an overview of your profile and your activities under “My Ethnified” (e.g. messages, purchases, wishlists, favorite shops, events, seminars, products you've added a “heart” to) and to allow you to be active in communities or groups,

  • to allow you to communicate with other members (e.g. via messages, sending a “heart”) or third parties (e.g. via recommendations, comments),

  • to allow other members to receive information about you (e.g. under “About me”), and,

  • to allow us to prevent and combat illegal or impermissible activities.

  • We will also only use your email address for those purposes for which you have provided it (e.g. membership-related messages, sending status emails, notifications regarding purchases and sales, new messages or comments). You will only receive advertising from us via email if you have agreed to do so or where the law otherwise allows. You can view and change your settings for notifications and newsletters under “My profile”.

We do not pass personal data to third parties unless you have previously agreed to this or it is legally permissible for us to do so. We do pass personal information to other members of Ethnified, such as contractual partners as part of a purchase (e.g. contact information, postal address, payment information and details). Data of this kind pertaining to other members may only be used for necessary communication in relation to Ethnified (e.g. a purchase or perhaps a complaint). In particular, you may not use the data of other members for advertising purposes, unless the member in question has expressly agreed to such use. Furthermore, members are obliged to observe all specifications pertaining to data protection, in particular, the Federal Data Protection Act. If a member provides his or her personal data to another member, we are not generally capable of guaranteeing the continued protection of said data. For this reason, please make sure beforehand that the member in question is trustworthy and ask yourself whether he/she really needs your personal data before you communicate it. 
Data can be passed on to contractors hired and supervised by us to provide technical services (e.g. hosting, maintenance) or to support us otherwise (e.g. debt collection, customer service). Naturally, we follow all data protection obligations and require our partners to do likewise. 
Ethnified is required to pass personal data and/or usage data to investigative, judiciary and regulatory authorities if and as far as is necessary to defend against threats posed to public safety and to investigate crimes in accordance with legal requirements. 
To guard our rightful interests, we may obtain credit checks about you (in Germany, for example, from SCHUFA Holding AG in Wiesbaden) and/or have your personal data verified via a credit card company. We also retain the right to ask you for a bank inquiry or guarantee or to ask you to provide us with your credit card data and security via a credit card before you can offer or procure high-priced goods/services via Ethnified. Your protectable interests will be taken into account in accordance with legal requirements. 

4. Data storage in conjunction with customer relationship management systems 
We work with a supplier of customer relationship management (CRM) systems in Germany, who provide us with services. The service provider processes customer data (names, e-mail addresses and address data of our members, as well as sales data) on our behalf only. No data is transmitted to countries outside of the EU. 

5. Cookies Unrelated to Online Advertising 
When you visit our websites, we place information on your computer in the form of a cookie, which is recognized automatically the next time you visit. A cookie is a short piece of information in text form that is transmitted as a Hypertext Transfer Protocol header. The cookie is either sent from the web server to the browser or generated by scripting (such as JavaScript). Cookies allow us, for example, to adapt a website to meet your interests. If you do not wish us to recognize your computer again later, please set your web browser to delete cookies from your computer, to block all cookies or to warn you before saving a cookie. However, you may not be able to avail of the full scope of Ethnified functions. 

Ethnified uses the following cookies (unrelated to online advertising): 

a) Session cookies (e.g. for account access security) or functional cookies (e.g. to preserve the functionality of navigational elements, for help texts, AB tests); 

b) Language or regional settings cookies (Ethnified uses these to store the country, currency or language settings with which Ethnified’s websites should be displayed). 

6. facebook 
On our platform, we use the services of the American web network facebook (Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA). For example, we have installed the Facebook "Like" button (a plug-in). This means that we have implemented the "Like" button on our website using a programming code supplied by Facebook. The plug-ins can be recognized by their use of one of Facebook's logos (a white “f” on a blue tile or a “thumbs up” icon). The list and appearance of Facebook's social plug-ins can be viewed on Facebook's site: 
You can use the “Like” button to show facebook friends and other facebook users which items you like/recommend. Depending on your settings, this may happen automatically, i.e., items that you place on a Ethnified wishlist are displayed on facebook (automatic sharing). 
As soon as you call up the page, data will be transmitted to facebook, regardless of whether you click the button or not. If you click the “Like” button, facebook will also receive the information that you enjoyed a certain piece of content. The content of the plug-in is transmitted from facebook directly to the user’s browser and back. Ethnified has no control over the scope of the data collected by facebook via this plug-in and for that reason can only provide you with the information known to Ethnified: 
The inclusion of the plug-in means that facebook is told that you have called up a certain page of Ethnified’s website. If you are logged into facebook at the same time, you can be identified (e.g. for the purposes of advertising on facebook). If, for example, you press the “Like” button or post a comment, this information is transmitted from the browser directly to facebook and is stored there. If you do not use facebook, the service can still, at a minimum, collect and save your IP address. The purpose and scope of data collection and the further processing and use of data by facebook, as well as the applicable user rights and setting options to protect a user’s privacy can be found in facebook’s data protection policy: 
If you are a member of facebook but do not want facebook to collect information about your visit to Ethnified’s site and to link this information to your facebook account, you must log out of facebook before visiting Ethnified. 
If you are not a facebook member and/or have not (yet) agreed to data collection and use by facebook, Ethnified recommends that you not click on facebook plug-ins. 

Furthermore, Ethnified offers the option “Log in with facebook”, which allows you to register and log into Ethnified using your facebook access data. If you do so, Ethnified will receive information from facebook on your public profile (e.g. name, profile picture, age range, sex, language, country) as well as your friends list and email address. You can also allow further exchanges of information between Ethnified and facebook (e.g. by means of automatic sharing, see above). Even if you have a Ethnified profile, you can use this method to link it to your facebook profile in order to making logging in easier. Ethnified never posts on your facebook wall or passes on your personal data to facebook or third parties without your permission. The administration of your Ethnified member account and your facebook profile is under your control. 

We assume that your protect your facebook access data as well as you do your Ethnified password. We do not receive the password that you use to log in to facebook as it is encrypted. 

7. Other Plug-ins and External Services 
Ethnified’s websites may contain other plug-ins. The plug-in is the responsibility of the provider in question (e.g. Google+, Pinterest, Twitter). The plug-ins installed are marked with the relevant logo, e.g. a Google or Twitter logo. 
A visit to the Ethnified websites may execute these plug-ins. This can mean that information about your visit (particularly the IP address) is forwarded to the plug-in provider and stored by said provider. If you are registered with one of them, and logged in, your visit to Ethnified’s websites can be assigned to your account. If you click on the plug-in, third parties can see this. This information is also sent directly to the plug-in provider and stored there. You can prevent being identified by logging out of the account you hold with the plug-in provider – and, if necessary, deleting the cookies – before you visit the Ethnified websites. 
Ethnified cannot control the scope of the data that each provider collects using the plug-in, or how it uses it. Ethnified would like to refer you to the data protection provisions of the provider in question, if there are any. Often, the provider offers settings to allow users to decide how of their data should be handled. We recommend that you find out about the type, scope and purpose of the collection and use of personal data directly from the provider, as well as about any processing of data that may take place outside the EU: 
- Google+ 
This social network is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The Google+ button can be identified by the “+1″ icon. You can see the Google+ data protection policy here: 
- Twitter 
Twitter is a microblogging service offered by the American company Twitter, Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107). You can see the Twitter data protection policy here: 
- Pinterest 
Pinterest is a social network of Pinterest, Inc., 808 Brannan St, San Francisco, CA 94103, USA. You can see the Pinterest data protection policy here: 
- AddThis 
AddThis is a bookmarking service that allows simply bookmarking. AddThis is based in the USA: 1595 Spring Hill Road, Vienna, VA2218. Here is the AddThis data protection policy: 
Ethnified recommends that users who are not customers of a plug-in provider or of an external service linked via a plug-in, or who have not agreed to data collection and use by such services, do not use or click on such plug-ins. 

8. Google Analytics 
Ethnified works with Google Analytics: Google Analytics is a web analysis service from Google Inc. Google Analytics uses cookies, which are text files that are stored on your computer and which allow your use of the website to be analysed. The information generated by the cookie regarding your use of this website is generally transmitted to and stored on a Google server in the United States. IP anonymisation has been activated on Ethnified’s websites, meaning that the IP addresses of Google users within European Union member states or in other states that are party to the EEA Agreement are truncated before being communicated. Only in exceptional circumstances is the full IP address transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports about activity on the website for the site owner and to provide additional services connected to website use and internet use. The IP address transmitted by your browser through Google Analytics is not merged with other data by Google. You can prevent the storage of cookies by means of a browser software setting; however, if you do so, you may not be able to use all the functions of this website. Furthermore, you can prevent the recording of the data generated by the cookie and related to your use of the website (including your IP address) by Google as well as the processing of this data by installing the browser plug available at the following link: 
The current link is: 

9. Consent to the use of Google Remarketing 
You agree to the use of Ethnified Google Remarketing 
Google Remarketing is a service for interest-based ads. The Remarketing Tag sets cookies for pages of the website for the visitor (eg. for certain products that a viewed or clicked on), which are later used for advertisements on websites by third-party vendors, including Google. Visitors can disable the use of cookies by Google in their Ads Settings: 
Alternatively, visitors can disable the use of cookies by third parties by accessing the deactivation page of the Network Advertising Initiative: 

10. Agreement to the Use of Data for Purposes of Ethnified’s Own Advertising or Market Research 
You agree that we can collect, process and use your personal data for our own advertising or market research purposes, but in particular for needs-led design of the goods and services offered by us and third parties on Ethnified’s websites. We can collect, collate and use your data, along with that of other members, in anonymised form in order to improve our services, pages and advertisements. 

11. Agreement to Receive Marketing Emails and the Ethnified Newsletter 
If you agree to the receipt of marketing emails or newsletters (e.g. when you register or during a later log-in), you thereby agree to receive the Ethnified Newsletter containing content chosen by us, or emails with advertising, at the email address that you have supplied to us. Ethnified newsletters or marketing emails may appear at regular or irregular intervals and, in addition to information pertaining to Ethnified, may contain offers from Ethnified members or third parties. 
You can unsubscribe to marketing emails and newsletters at any time under My Ethnified or via a link in the email in question. 

12. Agreement to the Use of Product Feeds 
You declare that you agree that we pass your sales information (e.g. shop name, data, pictures and stars for products offered) to third parties (e.g. affiliate networks, affiliate partners, platforms) to ensure that your offers are advertised there and can be presented to potential customers. 
You can refuse the use of your sales information at any time in My Ethnified under “Edit shop – Partner pages”.

13. Agreement to Targeted Advertisement Insertions and the Use of Tracking Cookies for Advertising Purposes 
During the use of Ethnified websites, cookies or code snippets related to online advertising are placed on users’ computers (see the information on cookies in general and/or those unrelated to advertising at number 5 above), or the user can be identified by means of his/her log-in. Ethnified records information regarding your activities on Ethnified websites (e.g. surfing behaviour, items you have looked at or placed on a wishlist, links you have clicked on). We would like to use this information to make your experience of Ethnified more pleasant or to show or inform you of items, offers, promotions or advertising that may interest you. 
Ethnified places its own ads or works with external partners to place and optimise its own or third parties advertisements. These external partners may place a cookie on your computer, for example if you visit Ethnified websites; however, no personal data such as name, address or date of birth will be collected, stored or transmitted. Recording of complete IP addresses is also prevented. Below you will find the most important external partners used by Ethnified, together with their data protection information and the options they offer to refuse usage-based advertising and deactivate the associated data collection. You can also delete the cookies from your browser at any time and so prevent future advertising based on them. 

  • Kupona GmbH, Frankfurter Str. 8, 36043 Fulda, Germany:

  • Criteo SA, 32 Rue Blanche, 75009 Paris, France:

  • Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA:, und

  • Zanox AG, StralauerAllee 2, 10245 Berlin, Germany:

  • Germany GmbH, Erika-Mann-Str. 63, 80636 München, Germany:

  • adjust GmbH, SaarbrückerStraße 36, 10405 Berlin, Germany:

  • Urban Airship Inc., 1417 NW Everett St, Suite 300, Portland OR 97209, USA:

  • affilinet GmbH, Joseph-Wild-Str. 20, 81829 München, Germany:

  • Daisycon B.V., P.O. Box 10038, 1301 AA Almere, Niederlande:

  • edelight GmbH, Wilhelmstraße 4a, 70182 Stuttgart, Germany:

You hereby agree that we may show targeted advertising (e.g. on our website or in the Ethnified app) and place an associated tracking or partner cookie or code snippet – or allow a third party to do so – that allows targeted advertising to be shown, for example advertising relevant to your age group, your location or to products that you have looked at, recommended, bought or sold (this is known as remarketing, retargeting or behavioural advertising). However, if you see advertising of this sort, it does not mean that we have provided the advertising parties with personal data such as your name, address and date of birth; IP addresses are truncated. 

14. Agreement to the Use of Google AdSense 
You hereby agree to the use of Google AdSense by Ethnified. 
AdSense is a service used to integrated advertisements from Google. Google AdSense uses cookies, which are text files stored on your computer and used to analyze your use of the website. Google AdSense also uses web beacons, as they are known (invisible graphics). These web beacons can be used to evaluate information such as the traffic on these pages. 
The information generated by the cookies and web beacons regarding your use of this website (including the IP address of the member) and the delivery of advertising formats is transmitted to and stored on a Google server in the USA. This information can be passed on by Google to its own contractual partners. Google will not, however, merge your IP address with other data it has stored about you. 
You can prevent the installation of cookies by means of a browser software setting; however, if you do so, you may not then be able to use all the functions of this website. Individual settings can also be made, and Google advertising can be deactivated, at The use of cookies by third-party providers can also be prevented if you call up the deactivation page of the Network Advertising Initiative ( 
You can find more information on the issue of data protection on Google here: 




15. Ethnified App 
15.1. Use of the Ethnified App, App Permissions 
The Ethnified app is another means of accessing the Ethnified platform. For this reason, we treat your information there in the same way as if you were accessing the Ethnified website. This applies, for example, to the use of your data, cookies, plug-ins or Google Analytics. 

If you use the app, Ethnified can also access your app-related data such as device name, device manufacturer, model, operating system, app or SDK version, or use your system tools (e.g. to allow you to receive messages even when in standby mode). This may be carried out by means of plug-ins (e.g. for the facebook ID or by means of an access token if facebook is used). We will not access data you have stored outside the app such as calendars, photos, messages or similar without your permission. 

Particularities enumerated in section 14.2 f also apply to the Ethnified app. 

15.2. Use of Location Data by the Ethnified App 
The Ethnified app may use an anonymised or pseudonymised form of your location data if you have approved this function on your device. We would like to use this location information to make your experience of Ethnified more pleasant or to show or inform you of items, offers, promotions or advertising that may interest you. Personal data such as name, address or date of birth will not be collected, stored or transmitted. Recording of complete IP addresses is also prevented. 

With regard to location data, we work with the external partner named below; there you will find additional data protection information and will be able to refuse the use of your location data and to deactivate the collection thereof. 
Urban Airship Inc., 1417 NW Everett St, Suite 300, Portland OR 97209, USA: 

15.3. Agreement to Receive Push Messages Through the Ethnified App 
If you have issued approval on your mobile end device, the Ethnified app can send you push messages, e.g. to keep you informed about us, system messages, products (e.g. Ethnified Inspirations & Highlights), promotions, news or new functionalities. You can configure or unsubscribe to the push messages at any time in the settings of your mobile operating system. 

If you agree to the receipt of push messages (e.g. after you first log in via the Ethnified app), you hereby agree to receive information and advertising about Ethnified or Ethnified offers on your mobile end device. 

16. Disclosure, Deletion, and Blocking of Data 
You can view, edit and, if desired, delete your data and settings under “My Ethnified”, and then under “My profile”. You can have your first name and surname changed by our customer service department. 

Furthermore, Ethnified will disclose, free of charge, the data held by the querying party, either electronically or in writing. Before we disclose such information, we may require that documentation is provided to establish the identity of the querying party. 

Blocking and deletion of data is carried out in accordance with legal requirements. 

17. Protection of Your Data, Security 

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